Afropunk Live Festival Strategy

It’s hard to duplicate the IRL music festival experience through live streaming (consumer+ problem).

Going to a festival gives you a sense of community (insight).

Create a virtual world that is inclusive of the communities values (solution).

Have festival attendees leave with a lasting impression that Afro Punk’s immersive experience is catered to who they are ( consumer goal).

Support Afro Punk in creating user engagement for its virtual festival to increase market share in the space (business goal).

Afropunk World

With only five days to create over 95 sponsored brand messages and learn the technology our team executed the process flawless. Solutions: Brought on two team members to moderated the three day festival, Managed talent and brand expectations for broadcast messaging.