Black Love Season 3-4 Strategy.

Black Love’s viewership captured only a fraction of the audience it wanted to serve (consumer+ problem).

The Black community values positive depictions of Black love in the media (insight).

Build brand affinity via youthful and culturally relevant media placements (solution).

Increase engagement for individuals ages 20-35 to watch Black Love Season 3-4 (consumer goal).

Increase viewership and expand brand presence across all forms of media for Black Love’s marketshare (business goal).

  • Black Love

    Billboard

    Created a press roll out for Season 3 and 4 of Black Love TV Show. Booking the client Working OOH companies like Out-front Media & Clear Channel to create billboards in locations such as Crenshaw and Slauson, Manchester and Slauson, and other location in Los Angeles communities that fit the demographic the show.

  • The interview helped the client with a 12% increase across social platforms.

  • Introduce New Content

    Content curation geared more towards a wider audience.

  • Increase male fans

Dash X Black Love Brand Integration